marketing analytics

Predicting Customer Lifetime Value in PythonPredicting Customer Lifetime Value in Python

Predicting Customer Lifetime Value in Python

Learn how to calculate Customer Life Time Value in Python. Italian economist Vilfredo Pareto states that 80% of the effect…

5 years ago
Introduction to Customer Segmentation in PythonIntroduction to Customer Segmentation in Python

Introduction to Customer Segmentation in Python

In this tutorial, you’re going to learn how to implement customer segmentation using RFM(Recency, Frequency, Monetary) analysis from scratch in…

5 years ago